Tata Motors has signed Bollywood actor Vicky Kaushal as its brand ambassador to promote its passenger and electric vehicle range, starting with a campaign for the Tata Curvv during the upcoming IPL season.
According to the company, the “Take the Curvv” campaign is designed to differentiate the Tata Curvv in the competitive mid-SUV segment.
“As we lead the transformation of the passenger and electric vehicle landscape, we are proud to welcome Vicky Kaushal, whose values align with ours—authenticity and positive disruption. Both Vicky and Tata Motors share an unwavering pride in India,” said Vivek Srivatsa, chief commercial officer, Tata Passenger Electric Mobility.
Designing of campaign
According to Tata Motors’ statement, the IPL commercials featuring Vicky Kaushal will showcase his unconventional career choices and pursuit of excellence, mirroring the Curvv’s spirit of pushing boundaries.
